Run a marketing campaign

Turn cold ad clicks, Instagram comments, and casual followers into texting subscribers — and walk them down a sequence that converts.

A marketing campaign on Markit is the engine that fills the rest of your business. Most creators run a version of this:

Cold traffic → opt-in → drip sequence → paid offer.

This page covers the four pieces that make that engine work: paid ads, drip campaigns, Instagram automations (coming soon), and the conversion funnel that ties them together.

Why creators use Markit for campaigns

• Texts convert better than email. Same subscriber, same sequence — SMS can pull 10× the click-through rate.
• Everything is one funnel. Ads → form → drip → offer all live in one platform with one set of analytics.
• Two-way the whole way down. When a subscriber replies mid-sequence, you see it. That's where deals close.

Paid ads with Facebook Lead Forms

The fastest way to get strangers onto your text list is a Meta (Facebook/Instagram) Lead Ad pointing at a Markit form. The lead-ad fields autofill from the user's Facebook profile, so opt-in rates are typically 2–3× higher than a normal landing page.

Setup, end to end:

1. Create your form in Markit. Go to Grow → Forms and build a simple opt-in (phone number is the only required field; collect name and email if you want them).
2. Connect Markit to Meta. In Grow → Integrations, connect your Facebook page and Ad Account. This lets Markit receive leads in real time.
3. Build the Lead Ad in Meta Ads Manager.
   • Objective: Leads.
   • Form fields: at minimum phone number, plus name/email if you want.
   • Connect the Lead Form's webhook to Markit (the integration in step 2 wires this up automatically).
4. Set the Markit drip to fire on lead. When a Facebook Lead comes in, Markit kicks off the drip campaign you've selected. The first text should land within 60 seconds — speed dramatically increases reply rates.
5. Track. Markit's dashboard shows leads in, drip step completion, and revenue per lead.

Optimize ad creative against what consistently works:

• One form per offer. Don't stuff multiple offers into a single ad.
• Mobile-first creative. 9:16 vertical video pulls cheaper leads than static images.
• Lead with a freebie. A free guide, template, or exclusive episode converts strangers far better than "join my list."

Drip campaigns / conversion funnel

A drip is a pre-written sequence of texts that fires automatically when someone joins your list. It's how you turn a cold lead into a paying customer without lifting a finger after setup.

Track conversion at each step in Automations → Analytics. The biggest drop-offs are usually fixable by rewriting one text.

Instagram automations (coming soon)

When someone comments a specific keyword on your post or reel, Markit can auto-DM them and pull them into a text flow. This is how creators turn viral reels into subscribers without manually sliding into a thousand DMs.

To set up:

1. Connect Instagram. Open Growth Tools → Integrations and connect your Instagram (Professional) account. You'll need to be an Admin on the linked Facebook page.
2. Create an automation. Go to Automations → Instagram → New automation.
3. Pick the trigger:
   • Comment on post — fires when someone comments a keyword on a specific post or reel.
   • DM keyword — fires when someone DMs you a specific word.
   • Story reply — fires when someone replies to a story.
4. Set the keyword(s). Use 1–2 simple words, e.g. guide, yes, send it.
5. Set the response. Markit auto-replies in the user's DMs with a short message and a link to your opt-in form. Once they submit, they're on your text list and the drip fires.

This loop — comment → DM → text → drip — is the highest-leverage growth mechanic for most creators on the platform.

Tips

• One offer per campaign. Splitting attention is the #1 reason funnels underperform.
• Reply to drip responses fast. When someone replies "love this" to step 2, that's a hot lead. Get to them before the next step does.
• Use a Form as the universal entry point. All channels — ads, bio, stories, business cards — should point to the same Markit form so attribution stays clean.
• Stack with event pages. A drip that ends with "and join my workshop on the 18th" is a great way to re-monetize the same lead.

Need help?

Funnel math not working out, Meta integration acting up, or want a campaign reviewed? Contact support.