Overview

Auto DM lets you automatically send direct messages to people who engage with your social media content — like when users comment on a Post or Reel. When someone triggers an automation, they receive a DM, and if they opt in, they're added directly to your Markit audience as a contact.

How it works

1. Set a trigger — choose what action kicks off the automation: a comment on a post, a story reply, or a DM keyword.
2. Write the DM — craft the message that gets sent automatically when someone triggers it.
3. Capture the contact — if the person shares their phone number, they're added to your Markit audience and you can text them like any other contact.

Why use Auto DM

• Turn passive social media engagement into real, owned contacts
• Respond to high-volume posts instantly without manual effort
• Drive signups, ticket sales, or product drops directly from Instagram
• Build your text list from the audience you're already growing on social

Requirements

• An Instagram Business or Creator account
• Your Instagram account connected to a Facebook Page
• A Markit+ Subscription

Auto DM support for additional platforms will be added over time. If you have a platform request, contact support.